At the time George W Bush ordered forces to invade Iraq, 70 per cent of Americans believed Saddam Hussein was linked to 9/11. When asked to list what stuck in their minds about the campaign, voters most frequently named two Bush TV ads that played to fears of terrorism. How did the US get here?

From hippie to disco to punk, this book looks at 1970s fashion via clothing advertisements from the decade.

Jon Steel is a professional pitching coach for one of the world's largest marketing conglomerates. Here, he shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He also identifies the dos and don'ts and uses real-world examples to prove his points.

Intended for any designer or creative type who wants to quickly limber up their imagination on a daily basis, this book helps readers get into the creative zone, from which all their best work springs. It features an edgy sketchbook design for visual allure, 15-minute simple and conceptual exercises, and more.

Advertising is a fantastic industry, but actually getting a job is difficult. This guide shows you how to land a job and how to thrive once you're in and the pressure is on.

This work explores all aspects of copywriting to uncover the qualities necessary to fulfil the sole task of the copywriter - to empty store shelves of products.

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in ...

An authoritative and unique guide to the universal advertising principles that underlies""great"" advertising. .

This book shows over 200 posters dating from the railways' heyday prior to nationalization. The book explains the history of the companies and examines their attitude to poster advertising.

Marketers know that the world has changed and that they must look for fresh approaches beyond the traditional media of print, TV and radio, but many are unsure how to implement the techniques and approaches of 'new marketing'. This title intends to help them.

"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.

Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.

What is the relationship between gender and consumerism? This collection of readings and archival material explores the many different ways in which women and men consume. Interdisciplinary and cross-cultural, the essays analyze the liberatory and oppressive nature of consumer culture.

A critique of marketing to children.

A rejection of the myth of the counter culture. Blending pop culture, history and philosophical analysis, it offers a picture of what a concern for social justice might look like without the confusion of the counter culture obsession with being different. It shatters the central myth of radical political, economic and cultural thinking.

A devastating, witty riff on the way the media shape every aspect of our lives

By the end of World War I, a revolution in standards of personal hygiene had taken place. This book reveals how cleanliness came to symbolise a morally superior and civilised individual. It shows many interesting connections between our attitudes toward cleanliness and conceptions of the body, inhabited space, social class, gender, and race.