Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.

Can a good company become a great one and, if so, how? After a five-year research project, the author concludes that good to great can and does happen. Here, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good.

What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.

Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.

Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Reveals that innovation is not as unpredictable as most managers have come to believe. This book argues that while the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable.

Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.

Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others.

Focuses on research findings in cognitive science and related fields to describe how people actually work. This work also focuses on how people learn, remember, make decisions, solve problems and act-in general, how knowledge relates to work behavior.

A guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. It show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. It also help you develop a testing framework to meet your goals and objectives.

'Meatballs' as the author sees it, are the goods and services that we are familiar with. The 'topping' is new marketing - all that fancy, shiny stuff that marketers love and CEOs wish would shine on them. This book is suitable for companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing.

Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.

Helps you develop your brand with the same techniques and technologies as the big players but without all the cost. This guide teaches you to master the three-step plan which the big advertisers use and discover the secret to brand continuity. It helps you connect your products with your customers, no matter how small your brand.

Explores the structures, processes, roles, skills, tolls and techniques to make collaboration work.

The knowledge, resources, and computing power of billions of people are self-organizing into a massive collective force. This book investigates how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in a networked economy.