Appropriate for introductory courses on print publishing, desktop publishing, typography, or document production, this book provides students with simple, logical principles for using type to produce professional documents. Some of the topics include: real vs. generic quotation marks, the correct use of en and em dashes, tabs, indents, and more.

This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. Every major design concept is defined and illustrated for readers to expand their knowledge.

Since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Looking back at seventy years of Penguin, Phil Baines charts the development of British publishing, book cover design and the role of artists in defining the Penguin look.

Helps companies create stronger brands by offering real substance. This book offers step-by-step considerations, and a five-phase process for creating and implementing effective brand identity. It contains the tools needed, whether a brand manager, marketer, or designer, when creating or managing a brand. It includes various full-color examples.

A sequel to Design Literacy , this collection of essays examines the significance and histories of various objects of design. It continues the exploration by casting the net even further.

From script to serif, letter forms used to perfection.

Conceived as a handbook and teaching aid for artists, instructors, and students, this book presents ideas of colour experimentation, featuring thirty colour studies, with Albers' unabridged text, demonstrating such principles as colour relativity, intensity, and temperature; vibrating and vanishing boundaries; and the illusion of transparency.

n 'Principles and Techniques', the reader is shown how to start developing these ideas and learns new methods of giving form to their vision by experimentation with colour, typography and computer techniques.

A collection featuring one of the most innovative and controversial of contemporary graphic designers. Carson's career is documented with emphasis on his desire to forge a new aesthetic. This extended edition includes new illustrations and a discussion of the concept of the end of print.

Providing information and images, this is a useful tool for those interested in learning about typography. This title aims to provide access to lessons from distinguished typographers around the world through a web site.

A guide to contemporary aesthetics in Japan, this book features the work of talented creative professionals in the form of posters, advertisements, print media, visual identity, and print design. Divided into chapters by media type, it presents a diverse selection of graphics, an index of designers, and website addresses and contact information.

This work presents a wealth of complete alphabets with graphics from avant-garde modernist publications of the early 20th century. Capricious and unpredictable, it obeys no rules, confuses categories and takes liberties.

Presents a comprehensive survey of the cover and jacket design from the 20th century. This book explores the important designs, including the distinctive yellow dust-jackets of the Gollancz novels of the 1930s, the colour-coded series design of Penguin paperbacks in the 1960s and the award-winning paperback designs by Canongate in the 1990s.

Approaches design as an essential form of communication. This book helps learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. It also shows how to choose the right font for your project, why one typeface works better than another, and much more.

This is a comprehensive compendium of modern, up-to-date information illuminating the design, construction and usage of alphabets and symbols for graphic designers and other practitioners of the typographic arts.

Intended for any designer or creative type who wants to quickly limber up their imagination on a daily basis, this book helps readers get into the creative zone, from which all their best work springs. It features an edgy sketchbook design for visual allure, 15-minute simple and conceptual exercises, and more.

New title in Icons series.

Paper and other design materials are one of the most discussed topics in design today. Despite growing importance in issues such as environment, designers and printers remain uncertain of paper's potential. This book examines the role and potential of paper in the area of design.