Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.

A highly ambitious and lucid history of ideas from the very earliest times to the present day.

Intuition is not some magical property that arises unbidden from the depths of our mind. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life.

Sophie finds two questions in her mailbox: Who are you? and Where does the world come from? This is the start of her journey through the history of philosophy, guided by a mysterious mentor. To find the truth, we must understand the questions, but the truth is stranger than Sophie can imagine.

'What is a self, and how can a self come out of inaminate matter?' This book examines this riddle. Linking together the music of J S Bach, the graphic art of Escher and the mathematical theorems of Godel, as well as ideas drawn from logic, biology, psychology, physics and linguistics, it reveals the mysteries of human thought processes.

Asking questions about human motivation and living and reaching some conclusions, this book aims to be at the heart of things we see and do and the subjects that bedevil us: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams.

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

The Inernet revolution has come. Some say it has gone. In this book, Lawrence Lessig explains how the revolution has produced a conuterrevolution of potentially devastating power and effect.

The Metaphysical Club was an informal group that met in Massachusetts, in 1872. The one thing we know that came out of it was an idea - an idea about ideas. This book is the story of that idea. It follows the evolution of the American mind during the period that formed the world we now inhabit.

The hauntingly prophetic classic novel set in a not-too-distant future where books are burned by a special task force of firemen.

This work abandons the conventional distinctions between history and science. Diamond focuses on what ancient people were endowed with in the way of land, animals and plants, and on the confrontations between less and more advanced people to see how this led to today's inequalities.

Explores both the benefits and disadvantages of the developments in global communication. The author discusses the annoyance and dangers of BlackBerrys in meeting rooms, hands-free kits in conversation, and using a phone or iPod whilst driving.

The follow-up to the acclaimed WHAT WE BELIEVE BUT CANNOT PROVE, a collection of thought-experiments by some of the most eminent thinkers and scientists alive, including Richard Dawkins, Jared Diamond and Steven Pinker.

Contains the author's popular columns from Fast Company magazine and many of the short e-books he has written in the years. This book includes e-books such as: Clinging to Your Job Title? ; The Persistence of Really Bad Ideas ; The Seduction of 'Good Enough' ; and, Judging a Book by its Cover Do Less .

Defines an idea as nothing more nor less than a new combination of old elements. This book uses that definition to discuss how to get them. Its 7 chapters deal with things you must do to condition your mind to be ripe and ready for idea creation. It also details the actions that you make in order to get an idea.

A history of the twentieth century which covers all the ideas, people, great events, literary and artistic movements, scientific discoveries which have shaped the twentieth century.

Enables you to turn to the term in question for a description of its history, meaning and context. This work includes hundreds of entries, alphabetically arranged, with key words and concepts highlighted and cross-referenced. It features a special emphasis on multicultural influences and the long-neglected impact of women on the history of ideas.

A picture storybook about Wilfrid, who tries to find memories for his friend Miss Nancy, whose memory is erratic.