What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.

Charts how as business, politics, science, and media move online, the rules of the physical world - in which everything has a place - are upended. This book shows how people can reap rewards from the rise of digital knowledge.

Addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube. This book provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms.

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.

Written by the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard , this book explains how the search industry is changing the way we live in profound and unpredictable ways. It contains interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin.