The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.

Aims to demonstrate historical parallels for almost every neurosis of our times. This book covers subjects such as the South Sea Bubble, Witch Mania, Alchemy, the Crusades, Fortune-telling, Haunted Houses, and 'Tulipomania'.

Intuition is not some magical property that arises unbidden from the depths of our mind. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life.

Offers a brief introduction to modern social psychology. This work examines the patterns and motives of human behaviour, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and religious cults.

Explains the psychology of why people say yes - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

Presents an analysis of the structures of social encounters from the perspective of the dramatic performance. This title shows us how people use such 'fixed props' as houses, clothes, and job situations; how they combine in teams resembling secret societies; and, how they adopt discrepant roles and communicate out of character.

Examines how the human mind has the capacity to be infinitely caring or selfish, kind or cruel, creative or destructive. The author challenges our conceptions of who we think we are, what we believe we will never do - and how and why almost any of us could be initiated into the ranks of evil doers.

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Deals with total institutions in general and, mental hospitals, in particular. This book focuses on the world of the inmate. It includes essays that focus on the same issue - the inmate's situation in an institutional context. Its chapters approach the central issue from different vantage points, drawing upon different sources in sociology.

The dwarf, the disfigured, the blind man, the homosexual, the ex-mental patient and the member of a racial or religious minority all share one characteristic: they are all socially abnormal . This a study of of the ways in which a stigmatized person can develop a more positive social identity.

Marcuse's classic study of Freudian thought.

Far in the future, the World Controllers have created the ideal society. Through clever use of genetic engineering, brainwashing and recreational sex and drugs all its members are happy consumers. Bernard Marx seems alone harbouring an ill-defined longing to break free.

Asking questions about human motivation and living and reaching some conclusions, this book aims to be at the heart of things we see and do and the subjects that bedevil us: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams.

A collection of classic and contemporary articles on important ideas and issues in social psychology that complements The Social Animal 10th Edition , by Elliot Aronson. This work is also useful as an introductory social psychology text.

Reveals how and why we convince ourselves that we belong to differing human kinds - tribe-type categories like races, religions, classes, street gangs and high school cliques. This book describes how each person creates his own mind map, identifies others with similar mind maps and ostracises all those who are different.

Provides a survey of research and theory about social cognition. This text reviews basic processes in social cognition, including the representation of social concepts, rules of inference, memory, hot cognition driven by motivation or affect and automatic processing.

Shows how the straitjacket of conformity imposed on us leads to feelings of alienation and a waste of human potential. This title examines schizophrenia and psychotherapy, transcendence and 'us and them' thinking, and illustrates ideas with a case history of a ten-day psychosis.

The author of The Battle for Human Nature explains why too much choice has led to the ever increasing complexity of everyday decisions, why too much of a good thing has become detrimental to human psychological and emotional well-being, and how to focus our lives on making the right choices.