Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.

For this treatise on statecraft the author drew upon his own experience of office under the turbulent Florentine republic, rejecting traditional values of political theory and recognizing the complicated, transient nature of political life.

Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

Can a good company become a great one and, if so, how? After a five-year research project, the author concludes that good to great can and does happen. Here, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good.

Drawn from 3,000 years of the history of power, this guide helps readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way.

On War is the most significant attempt in Western history to understand war, both in its internal dynamics and as an instrument of policy. Since the work's first appearance in 1832, it has been read throughout the world, and has stimulated generations of soldiers, statesmen, and intellectuals.

Offers a treatise on the art of warfare that presents war as part of a coherent system of political thought. This title illustrates the need to annihilate the enemy and makes a display of one's power in an 'absolute war' without compromise. It argues that war could only be justified when debate is no longer adequate.

Offers the strategies of war that can help us gain mastery in the modern world. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, this comprehensive guide focuses on the subtle social game of everyday life.

In this text, the author outlines his scenaric approach to developing a strategic vision for businesses, drawing on work done for institutions and companies such as the White House, EPA and the International Stock Exchange.

Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies in activities and in the way they relate to each other, to supplier activities, and to customer activities.

Provides details about building organizations that prosper long into the twenty-first century and beyond, and also about visionary companies. This book contains specific examples and is organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at various levels.

Takes readers to the next level of precision in strategy implementation. This title offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the organization involved in strategy.

War cannot be controlled in future without an understanding of its past. These essays analyse war, its strategic characteristics and its political and social functions, over the past five centuries.

This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.

If you want peace, prepare for war. The worst road may be the best route to battle. Strategy, Edward Luttwak shows, is made of such seemingly self-contradictory propositions. In this book, Luttwak unveils the peculiar logic of strategy level by level, from grand strategy down to combat tactics.

An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.