The communications company Imagination has been responsible for some of the most spectacular brand- and product-related events since the 1980s. This monograph features more than 25 projects organized into chapters and an introduction, which examines the evolution of the company.

Between the 1960s and the 1980s some of the men in the country were responsible for transforming a lifeless advertising industry into something exciting. They came up with the idea of selling lifestyles. This title presents the story of ambition and obsession and how the ads that began by reflecting British culture came to define it.

At the dawn of the 1930s, modernism started to influence the American advertising industry as waves from the European avant-garde movement made their way across the Atlantic. The ads of the 1930s reveal nothing of the hard times, painting instead an optimistic picture of affluent family life. Text in English/German/French.

100 Years of Alcohol Aadvertising.

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

Includes useful media terms, concepts, strategies, and more. This book provides information, tips and pointers for media planning, and similar words for cross-referencing. It is suitable for advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising.

100 Years of Car Advertising. Traces the way in which car manufacturers have attempted to persuade buyers to believe in their brand. Through over 100 beautiful illustrations, the changing styles of manufacturers campaigners are revisited and examined.

A basic book for students charting advertising from different perspectives: social, communicative, ideological and psychological.

The Economist ran its eye-catching 'White out of Red' posters, whose 'vibrancy and visibility' have established them as 'part of the urban landscape'. This 256-page volume is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio.

This book is a sound and comprehensive introduction to advertising planning and branding. Intended for students of and beginners in advertising and marketing, it discusses key issues and market realities, many of which are ignored and neglected in developing markets. The structure of this book follows a stepwise process, which starts from the beginning of the advertising planning process to the ..

Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

Exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace.

This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.

Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.