Provides a theoretical and empirical engagement with Bollywood cinema and its audiences. This book examines the role and representations of cultural icons in Bollywood films, the key trends in the Bollywood film industry as it develops in the age of globalization, and subjects Bollywood to a systematic sociological, cultural and media analysis.

Looks at how the VCR was transformed from a machine that records television into a medium for movies. This book offers a perspective on consumer technology, illustrating how the initial transformation of movies from experience into commodity began not from the top down or the bottom up, but from the middle of the burgeoning industry out.

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Presents a technicolour expose of the sometimes dangerous, often shadowy, and occasionally glamorous relationship between the mafia and the Hollywood film industry.

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.

True Stories From a Life in the Screen Trade.

Hollywood and Silicon Valley have long been uncomfortable bedfellows. The switch to digital and web formats for entertainment represents huge potential market opportunities for both Hollywood and Silicon Valley. This title discusses the history of the key forces driving the relationship between entertainment and technology.

The advent of colour, big musicals, the studio system and the beginnings of institutionalized censorship made the `30s the defining decade for Hollywood. This book examines every aspect of the filmmaking and film exhibition system as it matured during the Depression.

* The first full history of these perennially popular films * Enthusiastically reviewed in hardback * Hammer films reissued on DVD in 2007 * Hammer films regularly repeated on TV

Waterman argues that the movie studios have multiplied their revenues by effectively using pay television and home video media to extract the maximum amounts that individual consumers are willing to pay to watch the same movies in different venues.

Shows how, in the hands of notorious Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, the publicity industry became a corporate behometh.

Explores film as a business, from various angles - development, financing, production and distribution. This book provides the statistics to let readers understand the dynamics of this complicated creative industry. It is suitable for film students, businesspeople, or for those who want to explore the economics of such a large industry.

Since the earliest days of the American film industry, the Mafia has sought to make a fast buck through intimidation, threats and violence. From the 1930s, Mafia figures such as Al Capone, Sam Giancana and John Gotti have tried to infiltrate the studio lot and exert their control. This work discloses the secret history of Hollywood and the Mafia.

A detailed study of the workings of the American film industry during the 1930s. Schindler illustrates how the studios helped to foster ideas of social unity and patriotism.

The past few years have been a successful time for British film with the production of a number of highly acclaimed and popular films. This text gives readers an up close look at the British film industry as a business and investment opportunity.

Features the story of the epic battle for control of one the most iconic media institutions in the world.

The Story of Media Mogul Barry Diller.

A New Approach to Financing Feature Films.