E-Commerce Books

Covers each aspect of buying and selling on eBay and includes advice on setting up a fully fledged eBay business and promoting a website, shopping carts, search engine optimisation and affiliate schemes. This work also explains how an eBay business can be a starting point for moving on to other channels and establishing your own website.

Shows you how to make money by exploiting the potential of internet.

Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this guide covers what you need to know to set up a website and start trading. It also includes strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition.

Rules and Best Practice to Safely Manage Your Company's Email, Blogs, Social Networking and Other Internet Communication Tools. Second edition.

For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? This book explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries.

Examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of theory and empirical evidence, this book demonstrates how forward thinking organizations are reaping considerable advantages from exciting business models in these areas.

Drawing on their personal experience working with leading businesses, the authors provide a picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building an e-business blueprint. They include information on application framework design, strategy and e-business execution.

For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, ...

Offers advice and tips on the Payment Card Industry (PCI) implementation process. This book helps organisations to navigate the Payment Card Industry Data Security Standard (PCI DSS) v1.1.

Presents ideas for businesses to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. This book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources.

This work aims to provide greater awareness, more information and sound advice on the growing effects of computing and telecommunications on business and work. It is aimed at business managers and researchers who need up-to-date intelligence to help them to direct their operations successfully.

For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

Shows you how to buy and sell on eBay. This book helps you learn to bid at eBay auctions, find bargains and unusual objects, and find out about other buyers and sellers.

Covers the essentials an eBay user or entrepreneur needs to start a money-making venture by trading on eBay.co.uk. This book features advice on different aspects of starting and growing a business, including: setting-up shop, running auctions, delivering goods, keeping customers happy, and maximising profits.

PowerSellers are eBay's most successful and trusted sellers. This book helps those who are trying to reach that level or already there and looking for ways to grow your business.

Thinking about buying or selling items on eBay? Whether you want to use eBay to make smart bids and win auctions or turn household clutter into cash, this title helps you do these things.

Introduces the application of statistical methodologies to e-Commerce data. This book focuses on the statistical models and methods that are essential in order to analyze information from electronic-commerce transactions, identify the challenges that arise with new e-Commerce data structures, and discover fresh knowledge about consumer activity.

Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

People can make substantial amounts of money on both a full time and part time basis using Internet. This book will show you how to make money each month through the process of paid search marketing and affiliate advertising. It provides you with the tools and techniques needed to maximize the potential returns.