Written by the top thinkers in the field, this book is a collection of articles on e-business from MIT's Sloan Management Review which has published many of the internationally recognized leaders on e-business.

Contains articles that focus on a variety of contemporary applications related to topics in electronic commerce technologies. This book covers e-marketing, IT business, and mobile commerce.

Offers a comprehensive analysis of concepts, models and infrastructures of e-business. This book presents observations of e-business practices for different organizations in different economies and provides insights on the future of leading businesses on the net and the trends of e-business.

A guide to developing global e-commerce sites. It focuses on design and engineering of Web forms for global data collection and alignment with widely recognized international standards, XML structures, and XML vocabularies. It describes the globalization problem, identifies common design errors, and introduces effective solutions and techniques.

Rules and Best Practice to Safely Manage Your Company's Email, Blogs, Social Networking and Other Internet Communication Tools. Second edition.

Demonstrates how to evolve an organization's e-business capability by applying component-based development (CBD) in graduated stages. The book contains step-by-step examples to help the reader understand how to apply CBD in real e-business projects.

Provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together theoretical perspectives based on academic research and the application of e-business strategies.

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age.

"MySpace Marketing is the quintessential low-down on guerilla marketing on the biggest social network on the planet. Marketers big and small need to learn how to connect with their target audiences via social media or get left in the dust. MySpace Marketing gives the grounding and the specific tips and traps essential for marketing success on MySpace." --Mark Brooks, Editor, ...

Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process.

Enterprise Resource Planning (ERP) is the use of a software system that allows managers in a business to plan, see, and control a company's resources. This book aims to help enable corporations to implement new business initiatives in the e-business age.

Offers advice and tips on the Payment Card Industry (PCI) implementation process. This book helps organisations to navigate the Payment Card Industry Data Security Standard (PCI DSS) v1.1.

Contains marketing tricks that help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. This book helps you learn pricing strategies, methods of writing ad copy that sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load.

For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, ...