The Informant is Mark Whitacre, a senior executive with America's most powerful food giant, who put his career and his family's safety at risk to become a confidential government witness. This title gives an account of how a corporate golden boy turned into an FBI mole, and went on to double-cross both the authorities and his employers.

A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.

Can a good company become a great one and, if so, how? After a five-year research project, the author concludes that good to great can and does happen. Here, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good.

Drawing on the lore of gangsters, hustlers, and hip-hop artists, as well as 50 Cent's business and artistic dealings, this book reveals how to become a master strategist and supreme realist. It offers advice on how to win in business - and in life.

Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This title shows you how. It discusses how to use the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, and Blogs.

A simple parable that reveals profound truths about change. An amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in your life and the maze is where you look for it.

Ever wondered what it's like to get people to do whatever you want, whenever you want? We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it's the art of persuasion and you can learn it too. We all rely heavily on our persuasive ...

THE 80 MINUTE MBA will wake up your mind with fresh ideas and save you a bundle on getting ahead in business

Offers information on how to unlock the potential of people by applying the techniques of coaching. This book provides the techniques and tools of coaching that are vital for those who want to develop a team of people who will perform effectively and who will relish working with them.

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible

Written by an experienced author team all of whom have taught BTEC National Business, this title offers coverage of core and specialist units so students can confidently cover what they need to succeed in the course. It is suitable for a range of abilities, learning and teaching styles with differentiated activities to stretch more able students.

The only set of resources to have been developed with, and exclusively endorsed by, AQA, making them the first choice to support the new AQA specification for AS and A2.

Includes more than 800 actual GMAT questions from previous tests with answers and explanations. This title features a grammar review, math review, actual essay topics, sample responses, and scoring information insights into the GMAT exam that debunk test-taking myths.

The concise, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners, and is ideal for students and time-pressed managers alike.

Shows that the skills of business - negotiating deals, evaluating financial statements, and the rest - obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. This title offers a practical advice that changes the way you think about your job and career.

A business studies revision guide written for the AS courses. It is suitable for students who are following the AQA, OCR, Edexcel and WJEC exam board courses. It provides revision notes that are written in language that makes the key topics easy to understand and provides revision questions, exam practice and an advice on exam technique.

The essential guide to the world of work and careers. Crammed with top-quality content from the world's leading business writers and practitioners, BUSINESS is the only guide to business you'll ever need.

A gripping novel in which Alex Rogo fights to save his factory before it is closed by corporate HQ, with hundreds of job losses. The story contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC).

Offers a review for the Graduate Management Admission Test. This book helps you improve your quantitative skills by focusing on your ability to solve equations, interpret data, coordinate geometry, and determine probability. It includes 300 questions from past GMAT tests and sections on Arithmetic, Algebra, Geometry, and Data Sufficiency.