Introduces a list of principles and reinforces them by illustrating and applying each in different contexts. This book also encourages students to become Economic Naturalists, people who employ basic economic principles to understand and explain what they observe in the world around them.

Nonlinear pricing is that which is in direct proportion to the quantity purchased; for example, airlines' frequent flyer bonuses. The first part of this work consists of a non-mathematical discussion of this pricing; the second is more technical and aimed at readers interested in advanced topics.

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Microeconomics

Emphasizes the intellectual and historical context to which the economic models are applied. Written in an informal colloquial style, this student-friendly principles of economics textbook aims to instill economic sensibility in the student.

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3rd Edition.

Covers information technology(IT) cost and benefit solutions, ranging from business case accounting right through to the business processes which need to be in place in order to ensure the effective measurement and management of IT costs and benefits. This work helps you understand the economic and financial issues of IT investment.

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Covers the useful topics of microeconomics while exploring the relationship between economics analysis and human behavior.

States that innovative texts in mathematics, science, and foreign languages have achieved pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. This book introduces core principles and reinforces them by illustrating and applying each in numerous contexts.

This unique text uses Microsoft Excel(r) workbooks to instruct students in microeconomic theory.

Covers the principles of economics. Featuring intriguing pop culture examples, this text illustrates the unexpected places economics occurs, and how economic forces link events to our lives. It features content reflecting a changing economy and resources addressing the needs of a changing classroom.

Demonstrates how the interactions of producers and consumers in product markets produce powerful tendencies towards efficiency and equality when self-interest is harnessed within purely competitive markets. This book also examines how rent-seeking activity can alter this conclusion.

Economists have counseled reliance on markets rather than on government to decide a wide range of questions, in part because allocation through voting can give rise to a tyranny of the majority. This book explores why this is so and its consequences for consumers with atypical preferences.

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The first textbook in microeconomics written exclusively for MBA students.