Suitable for marketers, this book shows how to leverage the potential that Web-based communication offers their businesses. It includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

A writing and planning resource for public relations students and practitioners.

Reflects the discussion on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and shows how globalization and the internet are changing organizational PR strategy. It is suitable for students undertaking examinations in PR discipline.

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

A writing and planning resource that is suitable for public relations students and practitioners.

If you have never used the media before, are wary of trying, or have tried and failed, this book is for you. With a bit of insider know-how, even the inexperienced can secure positive coverage for their organisation or deal competently with a crisis.

Shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. This title demonstrates how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Helps to learn what you need to know about how to generate and manage publicity. This title shows you how to identify and target your audience and provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches.

Whether you're just starting out or have been running your own business for years, it's never too late to start harnessing the incredible power of public relations.

Reflects the discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This book links models and theories of strategic management to the PR function and discusses how globalization and the internet are changing organizational PR strategy.

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

A work on the basics of style and presentation that includes hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. It offers guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions.

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way pr professionals communicate but has changed the nature of communication itself. This title shows readers how to use this potent and energizing medium intelligently and effectively.

Charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, this work shows how it became a key tool in the struggle to subordinate democracy to corporate rule.

Provides a guide to the technical, behind-the-scenes aspects of special events and covers the steps to take creative ideas into a practical, technical and executable structure. This book is in full colour throughout, illustrated with photos, diagrams, checklists, sample forms and schedules.

Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, ...

A Practical Guide to Using the Media. Second edition.

Provides a grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues. This book offers an overview of the decorative, audio-visual and special events options available to producers.