Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting experiential marketing into practice.

Explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, the author argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

Food and agribusiness is one of the fastest changing global markets. This title offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about.

Food is an extraordinary expression of culture. This title uses the perspective of food culture to explore the role of food as a social agent and attitudes to various foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities.