Presents a practical structure for the brand building process. This book offers a cogent description of how strategy and design meet in the real world among world-class companies. It is suitable for the members of the branding team.
Helps companies create stronger brands by offering real substance. This book offers step-by-step considerations, and a five-phase process for creating and implementing effective brand identity. It contains the tools needed, whether a brand manager, marketer, or designer, when creating or managing a brand. It includes various full-color examples.