The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students.

Presents an introduction to the theories of political development and to the comparative politics of the Third World in the 21st Century. This book illustrates arguments through case studies from countries such as Palestine, Tibet and Burma.

Teaches solution architects, designers, and developers how to use Microsoft's reporting platform to create reporting and business intelligence (BI) solutions. This work also explains reporting services architecture and business intelligence, and teaches the fundamentals of designing reports through the use of careful planning considerations.

Presents an introduction to the theories of political development and to the comparative politics of the Third World in the 21st Century. This book illustrates arguments through case studies from countries such as Palestine, Tibet and Burma.

An exploration of the implications of the 'good governance' agendas for developing and newly democratized countries. The book assesses the 'good governance' agenda and examines the view of the international development agencies. Finally it considers the contribution political science can make to an understanding of each dimension of governance.

Covering the basics of FTIR spectroscopy, this book explains difficult theoretical concepts using a multitude of diagrams and a minimum of complex mathematics. It covers topics including advantages and limitations of FTIR, sampling techniques, and data interpretation.

The determination of the concentrations of molecules in samples has long been an important application of spectroscopy. This book offers readers (without an advanced math background) information on the theory and practice of modern quantitative spectroscopic analysis. It explains the relevant theory in an easy to understand conversational style.

An exploration of the implications of the 'good governance' agendas for developing and newly democratized countries. The book assesses the 'good governance' agenda and examines the view of the international development agencies. Finally it considers the contribution political science can make to an understanding of each dimension of governance.