What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? This book considers a different world where the old economic certainties are undermined by a flood of free goods - newspapers, DVDs, T shirts, and phones.
What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.
Billy Wright, founding leader of the Loyalist Volunteer Force, is reputed to have been involved in a number of sectarian murders before he himself was shot dead by republican gunmen inside the Maze Prison in 1997.
Shows that the future of business does not lie in hits, but in what used to be regarded as misses - the endlessly long tail of that same curve. This work takes a look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.
Revered by loyalists, despised by nationalists, Wright is reputed to have been involved in a number of sectarian murders before he himself was shot dead by republican gunmen inside the Maze Prison in 1997. This title charts his early life and his involvement with loyalist paramilitaries.
Windows Presentation Foundation (WPF) replaces Microsoft's diverse presentation technologies with a unified platform for building rich applications. This book introduces this platform, focusing on the concepts and techniques working developers need in order to build robust applications for real users.
Attempts to introduce the reader to the heterogeneity of indigenous groups' colonial experiences. Focused on the global context, this book takes examples from the North American nations of Canada and the United States; the Hispanic nations of Latin America; Australia; New Zealand; Hawaii and Rapanui from Oceania; and from the continent of Africa.
Comprises 61 selections, reading and writing instruction, and reading and writing apparatus. Providing a mix of genres and including historical and contemporary perspectives, this work aims to challenge students to examine the multiplicity of environments that we interact with, the complexities of those environments, and our relationships to them.