Tells how dismayed by the relentless onslaught of faceless American chains muscling in where local businesses had once thrived, the author set off on the ultimate American road trip - in search of the true, independent heart of the US of A.
If someone called you a 'googlewhack' what would you do? Would you end up playing table tennis with a nine year-old boy in Boston? Would you find yourself in Los Angeles wrangling snakes, or would you go to China to be licked by a performance artist?
Fuelled by a desperate desire to do anything except what he's supposed to be doing, Dave falls under the spell of an Internet word game, googlewhack. Gripped by an obsession, Dave travels three times round the world, visiting four continents and the unlikeliest cast of eccentrics you'll ever meet.