Taking a fresh approach to outlining marketing processes in the hospitality industry, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry. It includes real-life examples, case studies and exercises, and an accompanying website which provides solutions to the exercises.
Iman's emergence in 1975 as the first Black supermodel sparked a shift in the representation of cultural identity, initiating a broadening of definitions of beauty that continues today. Her first book 'Iman', is an entertaining hybrid visual essay on the cultural-political power of good looks. A quarter-century of the most famous photographs of Iman by classic image-makers are contextualised with