A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

A distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller.

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

The autobiography of David Ogilvy which chronicles his adventures in the various occupations he undertook before he built Ogilvy and Mather, one of the largest advertising agencies in the world.

An introduction to the concept of differential marketing, which explains how any marketing company can create a database of high-profit consumers and use this database to develop a direct marketing programme with more effective advertising and promotion campaigns.