Developing a value proposition has become a prime consideration for businesses. This title provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. It shows readers how to build, deliver and harness value propositions to create profitable growth for a business.
The rapid change of pace in the global economy and the importance of understanding the roles played by port and shipping systems in both enabling and responding to this economic dynamism provides the rationale for this new book.