The world is full of problems and conflicts. So why can we not solve them? This book examines why we think the way we do from a historical perspective and uses some of the author's famous thinking techniques combined with fresh ideas to show us how to change the way we think.

No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful. This book shows how, by applying lateral and parallel thinking skills, you can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become more appealing and more beautiful.

Helps businessmen to develop techniques of creative thinking in the boardroom.

This text explores witty thinking, looking at clever ideas rather than funny drawing, and gathering together the best examples of graphic wit since the 1960s. Work is included from more than 300 designers in the US, Britain, Europe and Japan.

Outlines games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking.

Optimise your thinking, decision making and problem solving with the inventor of the term 'lateral thinking'.

Offers a structure that helps broaden our ability to respond and cope with a vast range of situations.

A work based on 50 interviews with men and women - Chris Bonington, Mark McCormack, Terence Conran and Malcolm Forbes - who have been outstandingly successful in a variety of fields. It analyzes their different paths to success.

Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your attention would automatically stray to the dog. That is precisely the weakness of attention - it is pulle

In an increasingly complex world 'simplicity' is going to be a key value. The pace of change is not going to stop so we have to make a conscious effort to make things simpler. In a simple way, this title shows us how very often a lateral thinking approach can simplify a complex matter.

Many highly intelligent people are articulate but poor thinkers. Modern world demands clear and constructive thinking; the ability to make decisions and choices; to design and plan initiatives; and, be creative. This title shows how a parent can develop the thinking skills of his or her children so as to give them a better chance in life.

A textbook of creativity. It shows how the habit of lateral thinking can be encouraged and new ideas generated.

People spend vast amounts of money, time and trouble to achieve and maintain beauty, and yet despite its undisputed importance few of us devote similar efforts to be interesting. This book helps in acquiring this crucial, life enhancing skill.

What we have not sufficiently developed is the thinking concerned with what can be. This is thinking that is creative and constructive, and which seeks to solve conflicts and problems by designing a way forward. This title emphasises on thinking that is on design and not judgement.

Provides a framework for achievement through daily acts of help or contribution.

Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. This book presents a challenge to the 'rock logic' of Western thought. It proposes the water logic of perception. It also shows that perception is the key to more constructive thinking and creativity.

Introduces a framework for making creative, smart decisions in business based on embracing company values - the focus for the 21st century. This book offers advice on decision-making and better thinking practices, and highlights your strengths while pinpointing areas for improvement, to help you and your company become more successful.

The greatest gift we can give our children is the ability to think for themselves. This book shows how any parent can develop the thinking skills of their children. It offers techniques for coping with the many problems and opportunities that lie in wait for your child.

Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser. This title challenges this 'rock logic' of rigid categories and point-scoring arguments which is destructive and exhausting.

This new edition of 'How to be More Interesting' is part of Penguin's re-launch of Edward De Bono's classic works. Seven of De Bono's most globally influential books have been given a fresh look to appeal to a new generation of creative thinkers and entrepreneurs.