This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

This work deals with the way market-leading firms succeed. It shows how to manage a market-focused business strategy and how, as markets change, the very skills that have led to one success can be the ones which become liabilities later.

Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value.

This guide shows how companies living on the fault line of rapid, disruptive technological change can be managed successfully. It explores the changes in management truths , explains why 20th-century business models must be replaced and suggests how old companies can compete with new.

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