Research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. This book draws upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
In this work, the authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.