The information revolution has made for a radically more fluid knowledge environment, and the growth of venture capital has created inexorable pressure towards fast commercialisation of technologies. Companies that don't use the technologies they develop are likely to lose them.
Explains how to make money in an open innovation landscape. This book provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. It also offers examples of companies that have developed such models - including Procter and Gamble and IBM.