Describes an approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

Deals with the problems of communicating to a skeptical public. This book describes a revolutionary approach to creating a position in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors.

Shows you how to differentiate your products, services, and business in order to dominate the competition. This title uses real-world examples and the author's own insight to show you how to bind customers to your products for long-term success and loyalty. It includes various case studies, research, and examples from around the world.

Includes analyses of some of the biggest marketing successes and blunders - including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds - along with annotated reproductions of winning and losing ads.

Effective marketing is both difficult and extremely simple. Sometimes, it's so simple that professional marketers overlook the most obvious and effective ideas entirely in an attempt to be clever or creative. This book presents simple marketing strategies.

Drawing on the author's many years of management and marketing experience, this work aims to present the essence of genius marketing strategies.

Shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - without expensive consultants or money-wasting programs.

Jack Trout's timely follow up to his landmark work, Positioning! Competitiveness is at an all-time high and technology is driving change at exponentially faster and faster rates. Now is the time when marketers must revisit their positioning of products, brands, and organizations to meet the new demands of a transformed economy. Repositioning explains how readers can evolve their original ...

Jack Trout, the king of positioning, identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors, to Sears to Crest. This book offers managers and marketers the benefit of his knowledge by revealing how to avoid landmines when building or securing a lasting brand.

Shows why some of the biggest brands have trouble and how to avoid repeating their mistakes. This book identifies the ten most common mistakes that big brands make, and develops a set of guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.