Defensive design is like defensive driving brought to the Web. Good site defense can make or break the customer experience. This book shows the right (and wrong) ways to get defensive, offers guidelines to prevent errors and rescue customers if a breakdown occurs.It also shows you how to evaluate and improve your own site's defensive design.
Presents a new approach to running a business that rejects the 'epidemic of more' and shows how simplicity and radical approaches such as doing less than the competition, scrapping business plans, and avoiding meetings can lead to unheard of success.