Second edition.

Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others.

Destroying the myth that only big companies can afford marketing research, this book emphasizes on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money.

This guide to trade show selling covers topics including: available technologies; ideas for non-sales and non-marketing people; behaviour to avoid; how smaller companies can compete with larger companies; attracting the right kind of customers; connecting with prospects; and surviving the show.

Presents various techniques for landing a great job even in a recession. This book offers tips for using social networking sites like LinkedIn and MySpace to land a great job. It helps readers learn how to promote themselves like a Hollywood movie; deploy the forbidden weapons of top-gun headhunters; and negotiate job offers like a sports agent.

A publicity book for business owners. It includes information on campaign timelines - scheduling a seamless, well-coordinated campaign; media training for the digital age; blogs; photographs, illustrations, and visual aids; tours, Internet tours, and teleconferences; ethnic and specialty markets; podcasts; and, instant messaging.

A distillation of the bestselling 'marketing' book series in history, 'Guerrilla Marketing'.

Including 125 effective marketing weapons, this book takes the proven methods, strategies and weapons of Guerrilla Marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP). It also offers a structured approach to consistent marketing success.

Using a typically unconventional Guerrilla approach, this book covers the basics of a winning campaign. It also covers such topics as: using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting as well as performing an extreme resume makeover and creating a higher-powered value-based resume.

Businesses understand that making the world a better place can also be a great way to make money - in fact, it's an essential aspect of a sustainable business model. This title gives the tools to make that sustainable model work. It presents insurgent tactics for increasing your profits while improving the planet.

Marketing guru Jay Levinsons Guerrilla Marketing With Technology is the resource for those who want to realize the full potential of their small business through todays technology.