Surveying thirty-five years of Alan Fletcher's work, this book is an essay upon the design process as undertaken by a tireless and gifted individual. The thinking behind his solutions and methods are illustrated by a range of examples each accompanied by a full commentary from Jeremy Myerson.
This study charts the history of design and advertising since the 1960s. Covering a range of design disciplines - including graphic design, press advertising, radio and television - narrative-style essays discuss themes, historical frameworks and developments in design practice since the 1960s.
This book is a recording of the evolution of an architectural practice through the progression of many authors and users, and is essential to anyone interested in current architectural developments.