Examines the aspects of traditional marketing strategy topics. Suitable for undergraduate and postgraduate marketing students, this book aims to demonstrate how companies create competitive advantage through the use of strategic marketing. It combines theory and practice within a conceptual framework and reviews marketing tools and techniques.

This edition of the multi-authored text The Witch of Edmonton offers a thorough reconsideration of the text, comprehensive notes and glossary, together with a complete transcription of the original pamphlet by Henry Goodcole.

John Ford's tragedy, first printed in 1633, takes as its theme incest between brother and sister. This edition includes notes and an introduction which has been rewritten to take account of recent studies and approaches.

Ford's tragedy, originally printed in 1633, was the first major English play to take as its theme fulfilled incest between brother and sister.

This unique edition brings together four plays concerned with 'domestic' themes: Arden of Faversham, Heywood's A Woman Killed with Kindness and The English Traveller, and Dekker, Rowley and Ford's The Witch of Edmonton. Texts are in modern spelling, accompanied by a critical introduction, wide-ranging annotation and bibliography.

Ford wrote darkly about sexual and political passion, despair, thwarted ambition, and incest. This selection also shows his ability to portray the poignancy of love as well as write entertaining comedy and create convincing roles for women. His Annabella, Hippolita, Penthea, Calantha, and Katherine Gordon rank among the most dramatically powerful female characters on the post-Shakespearean ...

The Life and Times of Philip Godsal (1747-1826).

With detailed analysis of the text, discussions on themes, historical backgrounds and author biographies, York Notes offers students the best insight into the world of English Literature.

Student Text Guides are written by experienced teachers and examiners for the specific needs of students of AS/A-level English Literature, whether attempting a coursework assignment or revising for an examination. They are the perfect accompaniment to the set text, providing invaluable background and exam advice.

The Drama Classics series is gaining ground each year and is actively sought after by many schools and teachers.

A practical guide to Education Law. It offers an introduction to the history and structure of the education system and examines key issues such as admissions, health and safety, attendance, discipline, exclusion and special educational needs, as well as issues specific to further and higher education.

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.