A guide to creating irrationally loyal customers. It shows how to create and implement inspiring concepts that raise the bar for the customer experience and help make the customer the central focus of the organization. It explores a variety of creative customer experience ideas using examples from customer-centric organizations.
Shows leaders how to awaken the spirit to serve in employees. This work includes the seven customer service personalities that build unbreakable customer loyalty and practices for maintaining remarkable service over the long-term. It also shows companies how to infuse their organisations with passion that customers can connect to.