A highly controversial, behind-the-scenes examination of marketing and how it has changed society and the world. Thoroughly researched and sharply told, this is a compelling book about the dark side of marketing.

- Do you want to understand the fundamental principles of marketing? - Do you need to promote your business, product or organisation better? - Are you looking for more creative marketing ideas?

Contains inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. This book provides a Top 25 Rules section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively.

Are you looking for creative ideas for a small business? Do you need to write exciting web copy? Do you need a dip-in reference for quick tips and hints?

If you're someone who writes copy as part of your job or in running a business and, like everyone, occasionally struggle to produce creative, sparky copy, especially under pressure never fear; additional help in finding the right phrase or getting the punctuation and spelling right can be found right here in Gabay's Copywriting Compendium.

If you haven't quite got what you think you should have, or you haven't quite become who you really wanted to be, there's never been a better time to completely reinvent the way you are and the way you live your life.

Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay.

Do you need to write exciting copy and sometimes get stumped? Are you looking for creative ideas or need a dip-in reference for quick tips and hints? If so, this book by one of the UK's leading copywriting experts is your answer.