Through a selection of diverse examples, this book examines how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. It also includes case studies and interviews with designers and brand owners which explain how and why specific choices have been made.

Circles and spheres represent unity, and collaboration, from Venn diagrams to globes and roundtables. Dots present detail, information, and also absent information... This book celebrates the roundest, spottiest and dottiest design from around the globe, from every design discipline. It offers a vocabulary of pattern as visual communication.

Squares and checks represent order, mathematics, technical precision, minimalism and modernism. They are also embedded in the very weave of our history, from Wicca and Christian iconography to traditional checked and tartan cloths. This book presents a graphic collection of different occurrence of squares and checks from all environments.

A collection of striped design from the world's of textiles, fashion, interiors, architecture, graphics, and product and industrial design. This book unearths the deeper visual language communicated through patterns. It explores the graphic language of stripes, shows how they can be used to target a market, being both traditional and tribal.

Part of the Communicating with Pattern series, this work showcases examples of designs that incorporate various manner of signs, symbols, and glyphs, explaining how they can be used in contemporary design to communicate a variety of messages and influences. It also explores the meaning and origin of these familiar forms.

In the world of print, paper choice influences every design project. By highlighting what was made possible through the paper choice, and how it affected the final design, this guide shows how paper influences and enhances graphic design and explains how to choose and use the right paper for the job.