The Saatchi & Saatchi Designers Edition. The Future Beyond Brands. Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to 'Lovemarks'. Hugely successful in its first edition, this second edition is bigger and better and includes a whole new chapter on the power
Sight, Sound and Motion. Think with your heart, feel with your brain. The author of 'Lovemarks', returns with this new book which demonstrates how to create the most watchable, emotionally powerfull and memorable on-screen contents that cuts through today's mass visual advertising.
Lovemarks in Action. The perfect companion to 'Lovemarks', 'Shapes in My Heart' demonstrates Kevin Roberts' excellent and proven theories in action. Previously announced as Shapes In My Heart
Provides evidence of Kevin Roberts' sense of connectedness, as he selects the best from his previous poetry books. Like Ted Hughes, Roberts employs images of the countryside to explore the human condition - as in Cariboo Fishing Notes , where he works the trout streams of the Cariboo for what the art of fishing reveals of philosophical stances.