Offering a theory of new media, this book places the recent developments within the history of visual culture of the last few centuries. The reliance on old conventions as well as ideas unique to new media are explored, with particular emphasis on the role of the cinema.
A cinema, that is, in which human subjectivity and the variable choices made by custom software combine to create films that can run infinitely without ever exactly repeating the same image sequences, screen layouts and narratives.