Contains insights and lessons about creating winning software solutions in the context of a real-world business. This book provides practical techniques that development executives can employ to improve the productivity of their software organization. It deals with issues like licensing, deployment, installation, configuration, and support.
Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs.