10 steps to communicating your message clearly and effectively.

Ideas to inspire anyone to improve their sales technique, approach and figures.

Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.

This work is a comprehensive guide to the negotiation process. It covers fundamental aspects of negotiation, preparation, essential techniques, managing the process and interpersonal behaviour.

Begins by defining management, identifying the skills required and highlighting the different styles of management. This book deals with the importance of reconnaissance and preparation prior to taking up the post, spotlighting the key issues facing managers on day one in the new job.

How to get the best from your working relationship with your boss and other senior people is the subject of this book. It looks at what makes a good boss and what drives the relationship and offers advice on how to build a partnership that is constructive, trusting and mutually beneficial.

This pocketbook contains key techniques that aim to help maximize the effectiveness of sales meetings. It explains how to make the right initial impression, how to discover customer needs, how to present the best possible case scenario and how to close sucessfully.

The Meetings Pocketbook reveals all the do's and don't's needed to make meetings successful. Covers advance preparation, chairing, controlling discussions, effective participation and use of minutes. Essential reading for both organisers and participants. 'Don't arrange or attend another meeting without reading it', recommended one reader. A 'straightforward reminder of the rules' said another.

In difficult economic times, decision-makers in business need to take decisive action. This title offers you a head start in difficult circumstances. It sets out fifty practical ways to help your business and its financial situation, including ways to: reduce costs, increase staff effectiveness, and maintain a marketing initiative.

A guide to dealing with the really difficult management decisions - those dealing with sensitive personal issues such as redundancy, dismissal, and project termination. It is suitable for managers who feel uncomfortable in these situations, and need advice on how to cope with the challenges with the minimum of discomfort to all concerned.

Helps you to prepare and use slides that fit with your message and support it; add power to your presenting style; enhance your presentation with a visual element in a way that makes explanation easier and clearer; and, be more likely to be understood, make your message memorable and assist retention.

Designed for readers who aim to make it to the top, this volume offers advice and insider tips on how to gain success in marketing. It features: case studies, interviews, information on key elements of particular jobs, people profiles, contact points, and website addresses.

Clear and distinctive written communications are essential if you wish to create a favourable impression, project personal and strike a distinctive note. This title helps you to formulate a systematic approach to writing that makes its easier and quicker to get the right words down, avoiding the dangers of bland and formulaic approaches.

From Rookie to Professional in a Week.

In business, the increasing pressure to achieve makes time management a vital skill. This title sets out practical guidelines to help readers do just that. Packed with proven tips and techniques, it helps you to review and assess your own time management and adopt new work practices to improve it.

Provides practical pointers for those who need to impress, convince and persuade their colleagues or clients. Using checklists and examples, this second edition explains how to make a plan of what to write, transfer ideas onto paper and edit them. It is useful for business persons, and helps anyone write appropriately for their target readers.

Full title: 'How to Craft Successful Business Presentations and Effective Public Speaking'.

Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique ...

Managers are under increasing pressure to get results and may feel they need all the help they can get. This title reviews the principles of motivating staff to maximise performance. It sets out guidelines on how to: reduce negative feelings; boost positive feelings; create enthusiasm and involvement; and, focus effort on key issues.

Staff development is a key management responsibility. Good people and good performance - and hence good development - are vital to success in a fast changing and competitive world. This title contains practical guidelines to help you develop your staff. It is suitable for busy managers who don't have human resources support.