This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes.
If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This work looks at life the wrong way in a bid to explain the benefits of making wrong decisions.