Shows how the psychology of persuasion can provide insights for those interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet.

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other ...

Social Psychology: Goals in Interaction explores how social behavior is goal-directed and a result of interactions between the person and the situation. A unique integrated approach to social behavior: Rather than providing a laundry list of unconnected facts and theories, the authors organize each chapter around the two broad questions: (1) What are the goals that underlie the behavior in ...