Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you.
A hands-on approach to improving business, taking you a step beyond the standard do-it-yourself business guides and showing you how to take the next step forward. Exercises and worksheets make this book a route map to getting the business that you want.
We live in a world where everything claims to be better and yet everything seems to be the same. Based on a series of award-winning workshops, Bright Marketing argues that in a world full of mediocrity it only takes a 5% difference from the competition to stand out and shows you how to apply this to your business.