A tongue-in-cheek guide to words that a smart, well-educated, pretentious person should be able to drop into cocktail conversation. It helps the reader to toss off words such as 'Disestablishmentarianism', 'descant', and 'autodidactic', proving, if not the value of a good education, at least the appearance of a good education.

Goes beyond advice on making a living as a business writer to include the more creative forms of writing. This title includes chapters on writing and selling poems, short stories, novels, and essays, as well as a section on cartooning.

Provides information on web-based PR, including the use of text messaging, podcasts, and blogs.

Seeks to reveal the secret of how to become a self-employed speaker, lecturer, or trainer. This book shows readers, step-by-step, everything they need to know to become polished speakers and about the corporate training market, who buys training and how to get bookings.

Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

Almost everyone has to write letters, but almost no one has the time to write every letter from scratch. This resource on the art of letter writing contains sample letters. It covers letters from thank-you notes, to cover letters, to complaints, to apologies.

Shows you how to start, run, and build a freelance writing business doing whatever type of writing you prefer. This book for writers at various stages of their career covers entry-level assignments, marketing and self-promotion, and how to write a business plan. It also shows how to maximise earning potential, and how to be more productive.

Have you ever wanted to start up your own internet marketing business, but just didn't know where to begin? This volume demonstrates how to start, maintain, and grow an e-marketing business in a step-by-step manner. It also shows you how to create a e-newsletter, build a website for people to subscribe, and drive internet traffic to the website.

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'Encyclopedia of Business Letters, Faxes, and E-Mail'. Features Hundreds of Model Letters, Faxes, and E-mails to Give Your Business Writing the Attention It Deserves. Revised edition.

Part of a series that lets career explorers look at the job market through the lens of their own interests. Each book reveals various ways to pursue a passion and make a living, including the training and education needed to polish hobbies and interests into satisfying careers.

A step-by-step guide to writing copy that sells.

Offers fifteen methods for maximizing business performance in any economy. This book presents techniques for reversing any sales decline and developing business generating ideas for sustaining momentum when business is good. It includes creative ways to streamline your organization and prepare for unexpected problems.

An examination of promotional literature, which provides sample illustrations to demonstrate the most successful and effective campaigns. The author covers beneficial visual aids, the use of desktop publishing, money-saving techniques and the importance of scheduling.

Reveals the pros and cons of blogging; the effect of blogging on writing and the printed word; and the effectiveness of blogging in its major applications - especially marketing, politics, and technology.