The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.

Contains the author's popular columns from Fast Company magazine and many of the short e-books he has written in the years. This book includes e-books such as: Clinging to Your Job Title? ; The Persistence of Really Bad Ideas ; The Seduction of 'Good Enough' ; and, Judging a Book by its Cover Do Less .

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. This book helps you do just that.

'Meatballs' as the author sees it, are the goods and services that we are familiar with. The 'topping' is new marketing - all that fancy, shiny stuff that marketers love and CEOs wish would shine on them. This book is suitable for companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing.

Seth Godin examines how companies have successfully launched idea viruses. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

According to the author, anyone building a website should think of every visitor as a monkey - in a big red fez. If the monkey can't find the banana, it is as good as gone. This book identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again.

This update of the 1997 edition by a former Internet marketer contains useful tips, stock history trivia, a glossary of terms, and resources including Web sites and a popular investment club. Annotation c. Book News, , Inc., Portland, OR (booknews.com)

This volume provides a new way to organize companies and thrive during times of change. It promotes the idea that we can evolve our companies the same way nature evolves a species.

Timely new book from US bestselling author, Seth Godin whose previous books include Purple Cow, The Dip and Tribes.