Features an entrepreneur's inside track on his life in business. This book lets you discover why Virgin tried to take on one of the world's biggest superbrands, and how Virgin Mobile USA holds the record as one of the fastest company in history to generate revenues of over one billion dollars.

Reveals the lessons that have helped global entrepreneur, Sir Richard Branson, through his business and personal life, like believing it can be done and that, if others disagree with you, try and try again until you achieve your goal; or that you must love what you do.

An autobiography of iconic entrepreneur Sir Richard Branson that features his take on his business ventures, personal achievements and intrepid adventures. It presents insights into this very public figure's personal life as well as his business successes and the lessons he's learned along the way.

With a foreword by Sir Richard Branson, The Art of Flying Crooked follows the exciting journey of two friends visiting 26 places in the Australian outback.

Shares the secrets of the author's success and the invaluable lessons he has learned over the course of his remarkable career. This title explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business.

How does globalisation affect our economy and how did it cause the financial melt-down? This book shows twelve global thinkers and business people, including global entrepreneur Richard Branson, give their compelling views on the threats and opportunities that lie ahead.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, Virgin is one of the premier brands in the world, trusted and enjoyed by many millions of people. Combining advice with the inside stories of Virgin's achievements, this title offers a guide to success in business and in life.

A guide to success in business and in life. From its creation as a mail-order record company to the literal launch of Virgin Galactic, Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.

Features Sir Richard Branson's ventures in the areas of health, environment, media and, exploration. This memoir also features insights into his family life. It Sir Richard's philosophy on business, the Virgin brand and life.

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit surprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.

Whether you're just starting out or have been running your own business for years, it's never too late to start harnessing the incredible power of public relations.

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you.

'My business is growing and profitable but how come it is always so short of cash?', 'Is it true that I could need nearly half my annual turnover just to fund my debtors and stock - and why?' The answers to these and other frequently asked questions are provided in short, easy-to-read and understandable sections, followed by case studies.

Planning is not just for starts-ups; if you're launching new products and services, taking on more people, relocating to bigger premises, buying a business or selling one, you'll do better if you plan it properly. The Best-Laid Business Plans is an invaluable guide to help you plan for any contingency.

Journeying into the heart of the Arctic wilderness with his father and a film crew, the author explores the changing landscape and the lives of the native Inuit people who have survived in a relentlessly inhospitable environment for 5000 years. It is a winter expedition which he must ultimately complete on his own.

Combining advice with inside stories of Virgin's greatest achievements, as well as some of its setbacks, this book is a guide to success in business and in life.

This guide offers straightforward advice for those about to embark on an e-commerce venture and those who wish to maximize the potential of a current website.

Do you often wonder how the most innovative entrepreneurs made it to where they are today? Would you like to know how they did it - and what it cost? Rachelle Thackray gives the accounts, in their own words, of leading entrepreneurs - what drove them to create businesses and what helped them.

Branding is one of the most important aspects of marketing for any enterprise. In this guide, the author shows how an eye for detail and design can haelp to re-energise any company or organization.