Provides insights and practical advice for novice and veteran alike. This book discusses why people really leave Web sites; making sites usable and accessible; and, surviving executive design whims. It offers help for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of ,000 to ,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own