Shows you how to differentiate your products, services, and business in order to dominate the competition. This title uses real-world examples and the author's own insight to show you how to bind customers to your products for long-term success and loyalty. It includes various case studies, research, and examples from around the world.
Shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - without expensive consultants or money-wasting programs.
Offers readers a way to look at their company's existing products and services in order to transform them into new ideas. This book takes readers into the Idea-Scape, a place where innovation is born, from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions.