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Statistics | Reviews: 1 | Agreements: 0 | Disagreements: 0
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Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Al Ries and Jack Trout
£6.79 £7.99
You save £1.20 (15%)

Describes an approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

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Close summary Add Positioning: The Battle for Your Mind to your basket Add Positioning: The Battle for Your Mind to your wishlist
Positioning: The Battle for Your Mind

15:42, 13 Apr 2009

Positioning: The Battle for Your Mind
Al Ries and Jack Trout

5 out of 5 (0 agreements, disagreements)

need to understand what it all means to your career and business. It goes like what it suggests inside the book: Success is not what you can do for others, it's what others can do for you. A'must-have' book on your bookself!!!!!!!!!!!!

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