The Joys and Perils of Naming Your Child. A hilarious journey through the do's and don'ts of giving a child the right name, to ensure future success and/or social acceptance. Including the current trend for made-up names, a California geek who called his son 'Version 2.0', the impact of being named after a famous person and having to live with it (interviews with Mike Tyson from Macclesfield and .

10 steps to communicating your message clearly and effectively.

A highly controversial, behind-the-scenes examination of marketing and how it has changed society and the world. Thoroughly researched and sharply told, this is a compelling book about the dark side of marketing.

The alternative guide to movies - what NOT to watch if you can help it. A funny and witty guide to the movies to avoid - the beginning of a whole new honesty about film. Includes lists: top 10 overrated grossing movies, top 10 actors to have appeared in the most overrated movies and the top 5 overrated movies by genre.

A positive source of help and comfort for anyone suffering from a broken heart.

Management guru Henry Mintzberg has suffered the indignities of modern air travel for years. It's an experience he defines as akin to cattle-car herding, at depressingly generic and chaotic airports in cramped, sardine-class seats. This witty and humorous book is Mintzberg's revenge on the airlines and a culture of commercialism that has taken to the skies and reduced a once-enjoyable adventure ..

In this savvy book, business psychologist Rob Yeung explains succinctly and accessibly the rules to behaving in an emotionally intelligent way. Far from being pure psychobabble, EQ is about finding out what makes others tick and can be highly effective. What are their hot buttons? Once you know what buttons to push, you can make people tick in ways that will help you out at work and in your ...

This book provides the esssential rules and secrets to successful networking. It addresses the how, why and who of networking to enable virtually anyone to grasp the key skills and do some serious networking. Far from being a God-given talent, networking is a technique that can be learnt, honed and applied to great effect. Careers consultant Rob Yeung offers savvy and practical advice on ...

The fascinating story of the Google brand and its role in making Google.com one of the most successful and admired businesses in modern times.

The process and perils of naming products, companies and brands.

The rules for successfully handling and dealing with office politics (and the backstabbers that come with it).

Coping with the anxieties and perils of organising a wedding.

From flowerpower to hippie mafia - the story of the LSD counterculture.

A practical guidebook for any business person who wants to overcome their fear of public speaking.

How to use networking to get ahead in your career and work.

Around Britain in Thirty Writers. What would Dorset be without Thomas Hardy? Imagine the Scottish Highlands without Robert Louis Stevenson. And what was the effect of frantic Southwark on a playwright from Warwickshire called William Shakespeare? 'Common Ground' includes contributions from thirty writers who were asked to select an author who captured the spirit of their area and examine how the .

Ideas to inspire anyone to start their own business or improve their current one.