Aims to help anyone using company accounts to gain a firm grasp of what they mean and how they relate to business activities. The workbook approach, including examples to be worked through, enables readers to achieve understanding of topics they may previously have found difficult.

Success in business depends on two broad management skills: 'doing the right thing' (choosing the right projects) and 'doing things right' (good project management). This book examines the challenges that managers face in assessing the likely risks and benefits that need to be taken into account when choosing projects.

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting experiential marketing into practice.

Offers an overview of various benchmarking practices in agriculture and the food supply chain, and evaluating the potential of these practices to drive sustainable innovation in food and farming. This book is suitable for those working in food supply chain businesses, and also for those involved in the general practice of benchmarking.

Using a mixture of theory and practical examples, this book examines markets and international trade in the era of globalization from scientific, economic, cultural, philosophical and faith-based viewpoints. It is suitable for business and community leaders, policy makers, and those in government and non-governmental organizations.

A gripping novel in which Alex Rogo fights to save his factory before it is closed by corporate HQ, with hundreds of job losses. The story contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC).

Corporate Governance and CSR are significant issues in all parts of the world, huge amounts of time and energy are devoted to its global interpretation. This title shows that Corporate Governance and CSR cannot be understood without taking geographical, cultural and historical factors into account.

Shows how any prospective HR transformation should consider five fundamental issues in the service design phase to align the HR approach to the business strategy.

Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.

Outlines of the types activity and capability that are needed to establish HR function able to supporting business operations at a regional or global level. This book focuses on two areas, the decision to go global and, once taken, the activities needed to deliver a global HR function.

As with previous editions, the aim of this book is to provide a clear, comprehensive and useful guide to students undertaking research projects, in order to improve the chances of a successful outcome.

Rejects the idea of a one 'best way' to view various projects and also the idea of following a prescriptive approach. This book seeks to encourage a pragmatic and reflective approach, based on deliberately seeing projects from multiple perspectives, and exploring the insights and implications which flow from these.

Offering an overview of the key roles within HR and how technology can support them, this book details how to identify your requirements, develop a compelling business case and ensure that the design of the selected technology solution addresses your HR and business priorities.

A guide that explains how we, as leaders, can help everyone cope with change and in turn ensure our organization's long-term survival. It includes models, advice and exercises for understanding and enabling personal and organizational change.

Based on a mixture of research, case studies, literature review and practical experience, this manual identifies issues that organizations wishing to recruit talented graduates face. It shows how to cultivate a corporate image which appeals to students and how to define needs and select candidates.

Gives an account of the principles and techniques of project management, designed to meet the needs of the business manager or student. Using examples and illustrations, the author introduces the key project management procedures and explains clearly how and when to use them. It also covers the basic, indispensable elements of project management.

This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.

Provides exposition of the principles and practice of project management. This title explains the project management process, demonstrating techniques ranging from the simplest of charts to sophisticated computer applications. It features case examples and diagrams.

Looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. This title examines how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, innovation and to manage change more effectively.