Offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, this title covers market research, advertising, promotion, selling techniques, product launches, and use of the internet.

Suitable for management assistants, secretaries and executive assistants, this title deals with various aspects of these vital administrative roles and the necessary skills, including: relationship management, communication and confidence, the secrets of body language, listening and questioning skills, and coping with pressure and stress.

In the competitive world of job-hunting everything depends on first impressions, so it is important to know how to write a compelling letter. This title describes how to do just that. It offers advice on assembling letters, how to use key 'power phrases' to get results, and sample letters to cover a variety of situations.

A good CV shows that you have the necessary qualities and qualifications demanded by a potential employer. The edition sets out the ground rules for preparing a CV by showing how to select which details go in and which stay out, how to lay out and present a CV and how to make a great first impression.

Deals with the English business writing you need to take you a step further in your executive career. This book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business.

The UK Clinical Aptitude Test (UKCAT) is a test that is used by the majority of UK medical and dentistry schools. This title teaches you about each of the five styles of questions involved and what they demand of you, showing you how to develop a winning approach and get the results you want.

The use of tests as part of job selection and assessment procedures is now routine. Most candidates can expect to face a battery of tests, including those which identify a person's aptitude for a particular job. This book familiarises you with the types of test you may face so that through practice you will improve your scores.

Showing you how to turn around 'enemy' situations so that you can take control, this title includes 10 essential survival strategies, descriptions of the 15 toughest types of enemy and tips on how to transform your enemy situation. It is suitable for people who have been feeling 'under attack' and want to do something about it, once and for all.

Demystifies management accounting techniques and helps you to apply these techniques across all areas of your business. Backed up with empirical data and real-world case studies, this work enables you to use these techniques to increase the efficiency and profitability of your company and make crucial decisions about its future performance.

Many organisations and educational institutions use psychometric testing to uncover candidates' abilities and assess their potential. This title can help you prepare for these tests and give you an awareness of your strengths. It contains 16 tests with over 400 questions - verbal, numerical, perceptual, spatial and practical.

With EU legislation, the increasing reach of the US economy, greater flexibility of financial instruments, and M&A activity across borders, financial markets are becoming ever more international. This book examines financial markets as they are today - global and, for better or worse, interlinked and inter-dependent.

Includes chapters covering: critiques of performance management; coaching; new performance management models; and a performance management toolkit.

Offers guidance to both native and non-native English writers on how to create clear messages and understand how English is used internationally in business. This title uses real life business scenarios to develop your skills and give answers even your boss may not know.

Parents and students alike are increasingly concerned about the rising cost of a University education and the burden of post-graduation debt. This title is aimed at those who need to know all the options when planning the funding of a university course. It guides readers through the financial jungle to identify the sources of available funding.

Suitable for an executor and those thinking about making or updating a will, this work is packed with helpful information, practical examples and FAQs. It covers all the important issues, including: why to write a will; where to start; tax and legal considerations; and the problems of dying intestate.

Fewer decisions are harder to make for a parent than finding a suitable school for their child. This title offers information parents need to make a fully-informed choice. It includes indices for over 2,000 schools, classified by country, religious affiliation, sex and provision for special needs.

Destroying the myth that only big companies can afford marketing research, this book emphasizes on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money.

Provides tips, tools and techniques for getting it right. This title explores and advises on various aspects of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal. It shows how to negotiate effectively to achieve a balanced 'win-win' outcome.

A comprehensive guide to improving various aspects of personal organisation that make an improvement to the way people work. It offers advice on how to determine goals and priorities, manage time, improve decision making skills, and organise paperwork and office space.

There are different types of intelligence, such as creativity, logic, lateral thinking, memory and personality that are equally or more important than IQ. This title helps you to assess these different types of intelligence. It also helps you to exploit your enormous brain potential, increase its performance and enhance quickness of thought.